June 24, 2010, 1:37 PM

More time to shop

Manufacturing upgrades to bring holiday gains to OvernightPrints.com.

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Improving its manufacturing facility will enable OvernightPrints.com to give customers more time to complete their holiday shopping, says Heather Phillipson, online marketing manager for the online printing services vendor.

OvernightPrints, No. 172 in the Internet Retailer Top 500 Guide, this week announced that it has moved its manufacturing facility closer to the hub that United Parcel Service Inc. operates near Louisville KY, in an effort to reduce delivery times.  The move means OvernightPrints can offer next-day delivery to customers who upload their designs to the printer by 8 p.m. Eastern time. Phillipson also says the vendor has expanded the facility by adding new printing presses.

The manufacturing upgrades coincide with improvements to the OvernightPrints.com web site that give shoppers more shipping options. This will be helpful for both the early birds and shoppers on a tight schedule,” Phillipson says. “Everyone will be able to get their holiday cards and presents out on time.”

For most of the year, OvernightPrints.com mainly services business customers, but during the holiday season the vendor sees a significant shift toward individual consumers, she says without providing figures. The shift largely reflects demands for personalized holiday products, she adds.

“In the past our holiday rack cards and greeting cards have had the greatest success, but with the launch of address labels, I have a feeling they will be big this holiday season,” she says.

Besides making sure it can ship and produce requested items as near as possible to holidays, another main challenge for the vendor in gearing up for the shopping season is offering enough new items to satisfy consumer demand. “Customers are always looking for something new,” Phillipson says.

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