June 23, 2010, 2:10 PM

Sing me a song

American Greetings introduces cards that include iTunes downloads.

Internet Retailer
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American Greetings Corp. has launched a line of greeting cards that include codes that consumers can use to download iTunes from Apple Inc. Each card will have a code good for one iTune download.

American Greetings, No. 160 in the Internet Retailer Top 500 Guide, says the new line includes 36 cards with the iTunes codes. The company also has released eight gift card holders for consumer who want to give iTunes gift cards.

From our research, we already knew that consumers loved the pairing of music and greeting cards, and we wanted to elevate the overall experience,” says Carol Miller, executive director of new product concepts at American Greetings. “By giving someone a card with a gift that empowers them to choose their own song, you make the connection even more personal and enjoyable, which is what sending a card is all about.”

Apple, No. 4 in the Internet Retailer Top 500 Guide, generally sells older songs at cheaper prices in the iTunes store, but the codes are good for any song, an American Greetings spokesman says. The suggested price for each card with an iTunes code is $4.29. The gift card holder price is $3.79.

The card company late last year launched a service that enables registered members of AmericanGreetings.com to send for free e-cards with voice messages. The company last year had sales of $82.3 million, up by about 4.5% from $78.7 million in 2008.

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