Secaucus, NJ— June 22, 2010. eFashionSolutions (eFS), a leading eCommerce provider for designer, luxury, entertainment and retail brands announced they will serve as the exclusive turnkey eCommerce provider for designer jewelry brand CAROLEE.
Carolee joins a growing portfolio of successful fashion brands working with eFS to launch and manage their eCommerce initiatives. The new carolee.com is expected to launch later this summer and will offer a highly branded online customer experience enabling visitors to more easily navigate the site. Interactive features and enhanced product displays will bring a personal shopping experience to each customer. eFS will be responsible for the technology, operations and management of the site including web design, planning, merchandising, photography, online marketing, payment, fulfillment, shipping and customer service.
"We are excited to work with Carolee on launching a dynamic, consumer-friendly online store," said Ed Foy, CEO of eFashionSolutions. "We’re confident we can build a site that truly shows off the elegance and sophistication of each p iece of jewelry while quickly turning carolee.com into their most profitable sales channel."
"eFashionSolutions prides itself on being the industry’s solution provider that delivers quicker ecommerce success for our clients, by demonstrating the ability to use scalable proprietary technology and fashion forward services to launch sites, ship to the consumer and generate profits for our clients - quicker than the competition," said Foy.
"Creating a better shopping experience for our customers is why we turned to eFashionSolutions," shares Joel Fivis, Carolee CEO. "They have proven experience in the fashion industry and understand the importance of maintaining brand integrity."
About eFashionSolutions, LLC:
eFashionSolutions provides a comprehensive, end-to-end eCommerce solution that delivers Qui cker eCommerce Success to premier brands and retailers in the fashion and fashion accessories industry. eFS technology and services include site design, photography, buying and merchandising, e-marketing, business intelligence, order management, fulfillment, and customer service - all supported by a comprehensive technology platform. Featuring a management team of apparel and retail executives, the company has developed proprietary technology and processes that enable it to launch websites, ship product, and bring clients to profitability, quicker than the competition. With the unique ability to cater to the high-touch needs of the fashion industry, eFS has been successful in creating profitable online stores for leading brands such as DKNY, Dereon, Baby Phat, Rocawear and New Era. The company has been named to the Inc. 500 and NJ Finest 50, has received a Webby Award Nomination for DKNY.com and a USPS Strategic Business Development Aw ard for their global shipping program. eFashionSolutions ships internationally to over 120 countries and more than 4,000 cities.
About Carolee
For over 35 years Carolee has offered distinctive jewelry collections that reflect a contemporary woman's lifestyle and the finest in quality, design and craftsmanship. The Carolee and Carolee LUX jewelry collections span from sleek modern sterling silver to classic and colorful pearls to fashion-forward seasonal trend designs. Carolee jewelry uses the same techniques and care as used in making fine jewelry. The Carolee Bridal Collection features an extensive range of styles to complete the bride and her bridal party. Carolee is THE destination for brides.
In addition to the web, Carolee and Carolee LUX are sold in North Ame rica at premier department and specialty stores including Bloomingdale’s, Lord & Taylor, Dillard’s, Belk, El Palacio de Hierra (Mexico) and The Bay (Canada). The brands may also be found internationally at a growing network of retailers and stand alone shops.
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