New York City, NY (June 16, 2010) – Aimee Kessler Evans has been named to lead marketing efforts at HookLogic, an interactive marketing technology company that providesrevenue growth solutions for retail businesses.
HookLogic – with offices in New York City, Michigan and the UK -- helps clients maximize the value of their shopper audience with two products: Merchant AdManager, which enables e-commerce sites to generate incremental profit by selling premium placements within the online shopping experience; and Incentive Manager, which allows marketers to use targeted incentives to increase online conversion rate and drive walk-in traffic to brick and mortar locations.
Evans has held senior strategic marketing positions for a number of notable companies, including Again Mobile, Premiere Global Services, and Zeta Interactive. She began her career at Phillips Business Information and later served as director of marketing for MarketingSherpa, where as first hire, she contributed toward establishing it as the leading resource for online marketers. As director of marketing for award-winning web marketing firm DigitalGrit, Evans helped grow the company, which was included in Fast Company’s “Fast 50” and Fortune’s “Best Places to Work” lists, eventually positioning it for a successful acquisition in 2007.
“With nearly 15 years’ experience creating measurable growth for companies in the B2B technology space, Aimee will be a key player in expanding HookLogic’s leadership role in shopper monetization,” says Jonathan Opdyke, CEO of HookLogic.
HookLogic’s clients include Expedia, Hotels.com, Overstock.com, AutoTrader.com, La-Z-Boy, Meijer, Kiddicare.com, MileOne Automotive, and Lithia Motors. Ms. Evans received her BA from Rutgers University in New Brunswick, NJ.
About HookLogic:
HookLogic is an interactive marketing technology company that helps clients maximize the value of their shopper audience through two products. HookLogic Merchant AdManager allows e-commerce sites to generate incremental profit by selling premium placements within the online shopping experience, much like end caps and special displays in physical stores. HookLogic Incentive Manager enables marketers to use targeted incentives to increase online conversion rate and drive walk-in traffic to brick and mortar locations. HookLogic has offices in New York City, Ann Arbor, MI and Manchester, UK. Please visit www.hooklogic.com.
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