ORLANDO, Fla. — (June 9, 2010) — Every online retailer asks the same question: What can I do to sell more while controlling advertising costs? The answer for many large- and medium-sized retailers is the performance-based Managed Shopping Channel Solution from Channel Intelligence (CI). Now, with the addition of a no-cost, entry-level solution, CI’s tools and data feed services are available to every retailer regardless of SKU count, budget or management needs.
CI’s Performance Marketing suite offers Shopping Channel Solutions currently used by many retailers represented in the 2010 edition of the Top 500 Guide, from the publishers of Internet Retailer. The client list includes retailers such as Best Buy, OfficeMax, Neiman Marcus, Spiegel, HP Home and Home Office, and Hayneedle. These solutions help them grow online sales through product advertisements on Google, Bing, Shopping.com, Shopzilla, NexTag and others while also enabling a higher return on ad spend.
Retailers using the CI Managed Shopping Channel Solution enjoy all the benefits of a complete end-to-end program, with a CI industry expert managing the day-to-day responsibilities to meet and to exceed the retailer’s predefined success metrics. Now CI also offers a complete Self-Managed Shopping Engine Solution to retailers seeking a free option for managing the online channel. With CI's base-level technologies and feature sets, retailers with a limited advertising budget or a smaller catalog can still utilize CI’s technology to create and to manage more profitable programs.
"There’s no reason for a retailer to pay us when they are doing all the work, so we’ve made basic data delivery to the most commonly used destinations absolutely free," said Channel Intelligence CEO Rob Wight. "However, creating a profitable shopping-engine channel is not necessarily simple. That is precisely why we introduced an entry-level offering that includes some of the basic online tools to help retailers -- especially smaller retailers -- to achieve the best possible performance. We have programs for all types of retailers. And as they grow, our customers can choose the CI service that best fits their evolving needs.”
If a retailer’s goal is to deliver small data feeds to a handful of shopping engines, they can create those feeds through the CI Channel Management Portal with no investment. For those with more advanced needs or more specific performance requirements, CI’s managed solution is recommended.
CI's new Self-Managed Shopping Engine Solution offers several key features typically not found in other low-cost solutions.
- Performance-based rules: Automated rules that allow product suppression based on performance data. For example: Only send a product if the return on ad spend has been greater than 6 over the last 30 days.
- Cross-channel rules: The management of business rules that are not exclusive to a single campaign. The retailer is able to add an unlimited number of rules within a campaign and use rule auditing to validate new rules in a testing environment.
- Categorization: CI’s proprietary optimization system will automatically categorize the retailer's products and map them to the most appropriate categories at each shopping engine
Retailers interested in learning more about any of CI’s Shopping Channel Management Solutions can contact the company by e-mail at performancemarketing@channelintelligence.com or by phone at (321) 939-5129. CI will also exhibit at the Internet Retailer Conference and Exhibition June 8 -11, 2010. Retailers attending this event are encouraged to visit CI at booth No. 279.
About Channel Intelligence (CI) CI helps retailers, manufacturers and other advertisers make their products and services easier for consumers to find and buy online and in local retail stores. Integrating its powerful product database with online marketing services such as display advertising, manufacturer based where-to-buy, paid search, shopping engines, social networking, storefront, order management and robust performance analytics, CI offers the most complete set of performance-based commerce services in the industry. The company, through its proprietary Ad Network, also drives $2B annually in referred sales from leading manufacturers to retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and a variety of other consumer packed goods. Clients include Best Buy, HP Home and Home Office, Kimberly-Clark, Neiman Marcus, Philips, Target, Garmin, OfficeMax, Samsung, Charming Shoppes, Black & Decker and hundreds more. CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. Learn more at www.channelintelligence.com.
Contact: John Terry Channel Intelligence, Inc. 321.559.2324 john.terry@channelintelligence.com
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