June 7, 2010, 4:28 PM

Zazzle enters the Asian e-commerce market

Zazzle has set up a Japanese web store and marketplace for personalized products.

Zazzle.com, an online retailer of personalized products, is selling for the first time in Asia.

 As the start of a push into the broader Asian e-commerce market, Zazzle, No. 211 in the Internet Retailer Top 500 Guide, has set up a Japanese web store and marketplace that enables Japanese online shoppers and businesses to create, sell and purchase a variety of personalized products, including T-shirts, posters, shoes, tote bags, business cards, mugs, skateboards and other items.

The site, which launched in May, features Japanese content–including all product information–Yen-based pricing and localized merchandise. “A localized web site for Japan is a natural extension of the Zazzle platform and product universe,” says Zazzle vice president of marketing Jason Kang. “Our expansion into this new market, our first in Asia, allows the Zazzle community of sellers to now reach even more customers in an increasingly connected global community.”

Zazzle used consumer market analysis company Transcosmos America and Recruit Co. Ltd., a Japanese classified advertisement, publication and human resources company, to help launch the new site.

 Zazzle, which says total traffic to all of its e-commerce sites averages more than 20 million unique visitors per month, already has other international web stores serving the U.S., United Kingdom, Canada, Australia, New Zealand, Germany, Spain, Brazil, Portugal and France.

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