June 7, 2010, 2:28 PM

GameStop shuffles its executives

The multichannel retailer names a new CEO and other execs.

Zak Stambor

Managing Editor

Lead Photo

Video game and entertainment software retailer GameStop Corp. promoted CEO Daniel DeMatteo to executive chairman and named chief operating officer J. Paul Raines as its new CEO.

DeMatteo, GameStop’s CEO since 2008, will continue to oversee the retailer’s domestic and international digital initiatives, as well as to help shape its bricks-and-mortar growth strategies.

 As CEO Raines will work with DeMatteo to develop the long-term strategic direction of GameStop, No. 115 in the Internet Retailer Top 500 Guide.

 Raines joined GameStop as chief operating officer in 2008. Previously he held various retail operations management positions at The Home Depot, No. 39 in the Top 500 Guide, including executive vice president of U.S. stores and president of the chain’s southern division.

The new structure “reflects the fact that the video game industry is evolving into different platforms beyond the console, and GameStop is well positioned as a multichannel retailer and aggregator for all things gaming,” says Raines.

The merchant also made two other promotions, including:

  • Tony D. Bartel, previously executive vice president, merchandising and marketing, was named president.
  • Robert A. Lloyd, previously executive vice president and chief financial officer, was named senior vice president and acting interim chief financial officer.

The moves come less than less five months after GameStop promoted Michael K. Mauler from senior vice president of supply chain and international support to executive vice president, GameStop International.

“Paul, Tony, Rob and Mike are filling key positions that will allow GameStop to continue its growth both here and internationally,” says DeMatteo. “This includes expansion into new markets and continued focus on strategic initiatives such as our new loyalty program, downloadable content marketing and sales, and the evolution of GameStop.com into a robust digital platform.”

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