Imran Jooma
As a long-running retailer that has weathered many changes over more than a century, Sears knows well the need to change with the times. And with the web, it’s more important than ever to find better ways to engage customers, Imran Jooma, senior vice president and general manager of e-commerce at Sears Holdings Co., will say in his keynote address next week at the Internet Retailer Conference.
“Sears Holdings is a leader in the online retail space, constantly evolving the online shopping experience,” he says. “Now more than ever, it is crucial that we offer customers innovative online tools that provide them with the ultimate in value, choice and convenience.”
Jooma, who is responsible for both conceiving and executing Sears’ online strategy, will address how the big multichannel retailer is engaging customers in a more personal way by fusing together new online, mobile and social media offerings within a new multichannel shopping experience.
As the Internet changes consumers’ shopping behavior and how they make retail purchases, retailers must constantly seek new ways to compete in this new retail environment, Jooma says.
“Shopping is no longer done by simply walking into a store front. Customers are going online, buying sporting equipment from their mobile devices, browsing clothing selections on their smartphones and PDAs, toting along their 3G network iPads when they go to the park,” he says. “Online retailers must help customers embrace this industry-wide transformation and give them the online tools they need to find everything they desire—no matter where they are—or what they’re doing.“
He adds that, just as consumers’ shopping needs and desires change with the latest hot product on the market, consumers are also changing how they make purchase decisions by taking advantage of new ways of communicating over the web with friends, family and work colleagues in online, mobile and social media environments. Sears is working hard to support that multifaceted communication and shopping reality, Jooma says.
“It is vital for us to make every step of the online shopping process seamless for our customers—because again, their time is just as valuable to us as it is to them,” Jooma says. “Sears is continuing to innovate our services online so that we can give our customers more choices to help them live their fast-paced, changing lives. It’s become our mission to create an e-commerce strategy that addresses their individual needs.”
Sears Holdings is No. 8 in the Internet Retailer Top 500 Guide.
Comments | 3 Responses
i order a item back in march of this year.when i pick the item up i found out that i had order the wrong thing. i mail it back by usps.im still wateing on a refund of 45.99. as of this date 5/4/2011 not a word from sear.the item # is 02202179000 grill cover . model# scm50db. ksn # 64747953.i would like my money back. order confirmation # 220442784. i look forward to hear from some body about this matter. cad h matthews . 2336 east 39th st. cleveland ohio 44115. 216/881/5011. email matthews_c@att.net.
Hi! I order a air conditioner 7-1-2011 real elary in the morning your agnet 9381 took my order. I spent $826.85 I'm having it install by your company. He told me that I could have delvery tommorrow I was surprise. I clean the area out and everything. This morning I get the phone call that it won't be till Tuesday I couln't believe it. It wouldn't made a deffence if that was set up in the first place. My husband has cancer and has to go for treamnent on Tuesday so I have to have it delivery on Wen. My point is please have your people try to give the right information at first now my condo is a mess,my husband walks with a crane and for him he has to be extra carefull it is just a mess. I spent alot of money just wanted to let someone know
In March, 2011, I purchased a Riding Lawn Mower, on line. At the time I forgot to include my shop your way rewards card number. When I received my comfirmation number, they brought this fact to my attention. They stated if I would call they would be glad to add the points to my account. Well, that was four months ago and still know points. I have call customer service several times, to hear they will be credited in thirty days. I have sent several e-mails to customer service. their reply we can not manually key the points or it is such a large a amount it would mess up their VIP program. I am feed up with Sears. This is know way to conduct business. Why can't they live up to what they says. I will not be shopping Sears in the future.
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