The search giant today launched an app called Inbox that could force retailers to change their e-mail marketing strategies.
(Page 4 of 4)
As consumers spend more time using the conventional Internet and the mobile web to shop how they want, when they want, and involve their family and friends in the purchase through Facebook and Twitter, the online retailing landscape has already undergone a permanent change. "The future of retailing is anywhere and anytime e-commerce and not how big is your store or catalog operation," Wingo says. "Most web retailers just survived the great recession, but now the race is on to capture the always web-connected consumer."