May 26, 2010, 8:54 AM

Web sales grow sharply for Williams-Sonoma in the first quarter

Web sales increased 23.7% to $240 million.

Home furnishings chain retailer Williams-Sonoma Inc. reported strong first quarter sales.

For the quarter ended May 2, Williams-Sonoma, No. 26 in the Internet Retailer Top 500 Guide recorded:

  • Web sales increased 23.7% to $240 million from $194 million in the first quarter of 2009.
  • Total sales rose 17.3% to $718 million from $612 million in the prior year.
  • Direct revenue increased year over year 20.5% to $306 million from $254 million.
  • Retail sales increased 15.4% to $412 million from $357 million in the first quarter of 2009.
  • Comparable-store sales increased 17%.
  • Net earnings in the first quarter were $19.5 million compared with a net loss of $18.7 million in the prior year.

Internet Retailer calculates the web accounted for 33.4% of total sales compared with 31.7% in the first quarter of the prior year.

“E-commerce is our fastest growing and most profitable channel across all brands,” Williams-Sonoma president Laura Albers told Wall Street analysts on the retailer’s first quarter earnings call. “As a company, we are identifying new opportunities to build brand awareness and customer engagement through e-mail modeling, affiliate program and enhanced functionality.”

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