The marketplace gives consumers access to more than 300 products created using a 3-D printer.
Because of an employee’s error entering data into the pricing engine on Zappos.com Inc. sister site 6pm.com, the site accidently priced nearly all of its products at $49.95 on Friday for six hours, from midnight to 6 a.m.
The retailer says it will honor all purchases that took place on the site while the pricing was incorrect, a move that will cost the company more than $1.6 million.
“While we’re sure this was a great deal for customers, it was inadvertent, and we took a big loss (over $1.6 million—ouch) selling so many items so far under cost,” wrote Aaron Magness, director of brand marketing and business development at Zappos, in a blog post.
Among the items available at a steep discount was the Humminbird 1155C Chart Plotter NVB GPS system the site typically sells for $1857.85.
An employee error caused incorrect prices to appear, wrote Tony Hsieh, Zappos.com CEO, in a blog post. “We have a pricing engine that runs and sets prices according to the rules it is given by business owners,” wrote Hsieh. “Unfortunately, the way to input new rules into the current version of our pricing engine requires near-programmer skills to manipulate, and a few symbols were missed in the coding of a new rule, which resulted in items that were sold exclusively on 6pm.com to have a maximum price of $49.95.”
Items sold on both 6pm.com and Zappos.com were not affected by the glitch.