May 13, 2010, 4:33 PM

PeopleStyleWatch.com will feature members-only retailer HauteLook.com’s promotions

Celebrity-follower web site PeopleStyleWatch.com will promote daily sales from the members-only online fashion and beauty products retailer HauteLook.com under a deal announced today.

 

 

 

Celebrity-follower web site PeopleStyleWatch.com will promote daily sales from the members-only online fashion and beauty products retailer HauteLook.com under a deal announced today.

 

People magazine’s PeopleStyleWatch, a web site focused on celebrity style, news and trends, will promote the sales under a “Daily Hot Picks” section on the site. PeopleStyleWatch also will tell readers of upcoming HauteLook sales, and editors will direct readers to HauteLook for items that match trends highlighted by the publication.

 

HauteLook offers limited-time sales, generally with 50% to 70% discounts, to shoppers who sign up for its free memberships. The site says it has 2.5 million members. PeopleStyleWatch attracted 2.8 million unique visitors in April, says a spokeswoman for the publication.

 

The spokeswoman would not say how much revenue the publication would earn for each customer or sale it drives to HauteLook.

 

The two sites also will promote sales and offer discounts through Facebook and Twitter, the spokeswoman says. Combined, the two sites have 2.4 million Twitter followers and 84,000 Facebook fans, she adds.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jake Nickell / E-Commerce

What one web retailer learned from a bricks-and-mortar test

Threadless has closed its one physical store but found other ways to get its artist-designed ...

FPO

Devika Girish / E-Commerce

Eight lesser-known uses of beacons for retailers

Beacons, which communicate with consumers’ smartphones, are most often used to welcome shoppers to stores ...

Advertisement