May 11, 2010, 5:02 PM

Macy’s launches a web site geared towards travelers

Macy’s Inc. has launched VisitMacysUSA.com, the new web site for Macy’s Visitor Services program. The site includes a hotel search and booking engine powered by Kiwi Collection, an online directory of global luxury hotels.

Internet Retailer

Macy’s Inc. has launched VisitMacysUSA.com, the new web site for Macy’s Visitor Services program. The site includes a hotel search and booking engine powered by Kiwi Collection, an online directory of global luxury hotels.

The site, which is available in eight languages—English, Spanish, German, Italian, Chinese, Portuguese, Japanese and French—also features information about Macy’s in-store services, tourist information and local dining options.

In an effort to attract more travelling shoppers into its stores, the site offers consumers a visitor pass that they can print out and present with a valid ID to receive 10% off purchases at any Macy’s store. Domestic visitors can use the discount for three days; international visitors can use the pass for 30 days.

"Macy's has a very appealing store visitor and tourism program, and this new and focused web site will deliver this information direct to travelers where we know they do most of their early research–online," says Kristen Esposito, vice president of visitor services and tourism. "Shopping is among the top tourism activities and visitmacysusa.com will educate visitors about the opportunities available for tours, packages, individual programs and special savings offers."

Macy’s, No.20 in the Internet Retailer Top 500 Guide, reported web sales of $1.24 billion in 2009 according to Internet Retailer estimates, a 19.6% increase compared to an estimated $1.04 billion in 2008.

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