May 4, 2010, 7:10 AM

HP hires a former Sears exec for marketing role

Computer and printer manufacturer Hewlett-Packard Company has announced that Richard Gerstein is joining the company in May as senior vice president of strategy and worldwide marketing for its Personal Systems Group. Gerstein replaces Satjiv Chahil, who retired earlier this year but has stayed on as a consultant.

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Computer and printer manufacturer Hewlett-Packard Company has announced that Richard Gerstein is joining the company in May as senior vice president of strategy and worldwide marketing for its Personal Systems Group. Gerstein replaces Satjiv Chahil, who retired earlier this year but has stayed on as a consultant.

The Personal Systems Group, or PSG, is HP’s unit that markets business and consumer PCs, mobile computing devices and workstations.

Gerstein comes to HP from Sears Holdings Corp. where he was president of marketing. Before taking that role, he was chief marketing officer for the Sears brand. Prior to working at Sears, Gerstein held leadership positions at beauty products manufacturer Alberto-Culver Co. and Reflect.com, an online beauty products retailer.

“Richard is a bright, creative and entrepreneurial leader with two decades of experience in retail marketing,” says Todd Bradley, executive vice president, Personal Systems Group, HP. “I’m confident he’ll continue to strengthen the HP brand while maintaining PSG’s focus on profitable growth and conveying rich experiences to our consumer and business customers.”

 

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