April 27, 2010, 3:31 PM

ATG exec to detail the research retailers need to do before updating sites

Retailers hoping to relaunch their web sites and change e-commerce platforms need to research such issues as staff resources and marketing plans, says Bill Zujewski, vice president of product marketing at ATG, an e-commerce platform provider.

Retailers hoping to relaunch their web sites and change e-commerce platforms need to research such issues as staff resources and marketing plans, says Bill Zujewski, vice president of product marketing at ATG, an e-commerce platform provider.

Zujewski will explain the homework e-retailers need to do before beginning the process of relaunching an e-commerce site in the session entitled “Managing a re-platforming: Strategy, people, technology.”.

Zujewski, along with Robert Gilbreath of Calendars.com, an ATG client, will talk about the top five reasons companies decide to update or change their sites. The pair also will discuss what issues retailers should cover with vendors before signing a contract for site work.

“We’ll talk about how to position yourself for growth and share some lessons learned,” Zujewski says.

Specifically, Zujewski will go over his “Seven P’s of Planning” and the expectations companies and each member of the internal team managing a platform change need to have once the project begins. He’ll offer suggestions on staff organization and divvying up of duties during a relaunch.

“Overall, our goal is help make sure attendees know what to look for, what questions to ask, and how to avoid surprises, so that ultimately they invest in a new platform that doesn’t have to be replaced again,” Zujewski says.

Why the editors asked Bill Zujewski to speak:
Bill Zujewski, a veteran IRCE speaker, works closely with ATG clients as they migrate to new e-commerce platforms. His job involves making recommendations for existing and new products for Art Technology Group Inc.'s e-commerce suite. Bill has over 18 years experience in the software industry.

Full details about the conference and registration information are available at IRCE2010.com.

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