April 26, 2010, 10:34 AM

Former Vera Bradley managers launch an e-commerce consulting firm

Andy Carpenter and Scott Templar, who worked together to manage e-commerce technology and marketing strategies at multichannel women’s handbag retailer Vera Bradley Retail Stores LLC, have launched Brandtransfer LLC as an e-commerce and online marketing consulting firm.

Andy Carpenter and Scott Templar, who worked together to manage e-commerce technology and marketing strategies at multichannel women’s handbag retailer Vera Bradley Retail Stores LLC, have launched Brandtransfer LLC as an e-commerce and online marketing consulting firm.

"Our approach takes a holistic view of the business and its unique situation, looking at related and dependent components that will ultimately lead to greater success when they are planned, arranged, developed and launched in the right order and in the right combination,” Carpenter says. “Vera Bradley allowed me to explore the full spectrum of marketing and e-commerce tactics to engage its loyal fan base and I'm looking forward to leveraging that experience to grow other brands."

Carpenter and Templar started working on Brandtransfer last November. Carpenter had been with Vera Bradley since April 2004, when the retailer hired him to build out Vera Bradley’s e-commerce technology and online marketing strategy. Among the projects Carpenter worked on while at Vera Bradley included launching its first e-mail marketing system, managing its site redesign with Microsoft Commerce Server and Macromedia Contribute, developing a multichannel rewards program, and relaunching VeraBradley.com in February 2006 on an in-house e-commerce platform.

Prior to Vera Bradley, Carpenter was a senior consultant at consultants Crowe Chizek, where he worked on Internet and digital marketing projects for clients that included Vera Bradley.

Earlier in his career, Carpenter worked in brand management and interactive media at Slingshot Bicycle Co., a manufacturer and multichannel retailer of high-performance bicycles that was owned and managed by Templar. Carpenter also worked for design firm Structure Interactive, interactive marketing agency Boyden & Youngblutt and web publisher Aves Inc.

Templar spent two years at Vera Bradley, where he worked on projects that included aspects of social media and multichannel retailing. Prior to Vera Bradley, he was the owner of sales and marketing firm Active Marketing Group, where his clients included Vera Bradley, State Farm Insurance and FujiFilm. He also spent several years as owner and manager of Slingshot Bicycle Co.

Vera Bradley is No. 240 in the Internet Retailer Top 500 Guide.

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