April 26, 2010, 3:38 PM

E-commerce vendors report strong first quarter online retail growth

Online retail sales increased 14% in the first quarter compared to the year before for clients of technology vendor MarketLive Inc., according to the quarterly MarketLive Performance Index released today. ChannelAdvisor also reported 14% growth for its clients today, including a sharp uptick for retailers selling on Amazon.com.

Online retail sales increased 14% in the first quarter compared to the year before for clients of technology vendor MarketLive Inc., according to the quarterly MarketLive Performance Index released today. ChannelAdvisor also reported 14% growth for its clients today, including a sharp uptick for retailers selling on Amazon.com.

MarketLive reports visits to its retailer clients’ sites increased 22% and conversion rate went up 20% to 4.33% from 3.62% in the first quarter of 2009. The percentage of visitors who added an item to a shopping cart increased nearly 16% to 10.00% from 8.63%, MarketLive reports. The report is based on same-store comparisons of retailers that were MarketLive clients in both periods.

There were some negatives. The average cart abandonment rate increased by 1% to 62.14% from 61.46%, and the percentage of consumers who left after viewing one page increased nearly 6% to 31.98% from 30.25%.

But overall the news was good, says MarketLive CEO Mark Pierce. “Year over year, merchants’ performance skyrocketed, indicating the economic recovery may be a sustained reality, not just a seasonal phenomenon,” Pierce says.

MarketLive provides the e-commerce technology for 162 retail web sites.

ChannelAdvisor, which provides a range of e-commerce technology and services to retailers, reports 14% growth for its clients across online marketplaces, comparison shopping sites, paid search and their own web stores. Especially notable was the 75% growth in same-store sales for retailers selling on the Amazon.com marketplace; eBay retailers registered a 5% increase in same-store sales, ChannelAdvisor says.

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