April 26, 2010, 10:22 AM

E-commerce pay stagnates, but web commerce and marketing directors gain

Salaries were little changed in 2009 for most e-commerce workers, but two job titles—director of e-commerce and director of Internet marketing—registered significant increases in average pay, according to a new report.

Internet Retailer

Salaries were little changed in 2009 for most e-commerce workers, but two job titles—director of e-commerce and director of Internet marketing—registered significant increases in average pay, according to a new report.

A vice president of e-commerce in the U.S. can expect a salary of $155,700, with salaries ranging from $112,500 to $203,400, virtually unchanged from a year ago, says the latest Guide to Online and Interactive Marketing Salaries from executive search firm Crandall Associates.

There was generally little upward movement in salaries last year, says Crandall Associates president Wendy Weber.

Among the positions with no change to average salary were e-mail marketing manager ($73,500), web developer ($85,300), natural search analyst ($66,500) and web site manager ($73,400).

However, two positions stood out as exceptions. A director of e-commerce can expect an average salary of $125,900, up 18.9% from $105,900 a year ago, with a low today of $98,100 and a high of $167,200. Directors of e-commerce who have been on the job for one to three years can expect a range of $85,200 to $97,600; those with four to seven years experience, $101,700 to $128,400; and those with more than seven years, $145,300 to $167,200.

And the average salary of a director of Internet marketing increased 1.9% from $98,700 to $100,500, with a low of $82,700 and a high of $125,000.

This is the third year that Crandall, an executive search firm specializing in direct marketing since 1973, has published the Guide to Online and Interactive Marketing Salaries. It has published the National Salary Guide to Direct and Interactive Marketing, which covers direct marketing and catalogs, since 1980.

The Online report also dug into regional differences. E-commerce workers can earn premiums from the national average of about 20% in the Los Angeles, San Francisco and New York metro areas; 15% in Chicago, Boston and Washington, D.C.; and 10% in Minneapolis and areas of California other than L.A. and San Francisco. They’ll earn 5% less than average in Arkansas, Iowa, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Montana, Nebraska, Oklahoma, South Carolina, South Dakota and Tennessee.

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