April 23, 2010, 3:43 PM

Netflix streams movies on Nintendo Wii consoles

Netflix Inc. has begun streaming movies and TV shows from its web site to the popular Nintendo Wii video game console. The Wii is the latest in a growing list of devices that can connect to the Netflix system and enable consumers to instantly watch content at Netflix.com.

Internet Retailer

Netflix Inc. has begun streaming movies and TV shows from its web site to the popular Nintendo Wii video game console. The Wii is the latest in a growing list of devices that can connect to the Netflix system and enable consumers to instantly watch content at Netflix.com.

Wii is the fastest-selling home console with more than 28 million Wii users, says Netflix, No. 18 in the Internet Retailer Top 500 Guide.

Netflix does not charge an additional fee for streaming movies and TV shows from Netflix.com for subscribers who pay at least $8.99 a month for Netflix services. There are 12.3 million Netflix subscribers, the company says.

“Launching Netflix on the Wii home console marks a significant advance in the evolution of our service,” says Reed Hastings, Netflix co-founder and CEO. “Wii has created immense consumer excitement and has meaningfully altered the consumer electronics landscape. Bringing Netflix to Wii catapults us toward our goal of being ubiquitous on the connected devices most popular with consumers.”

To stream TV shows and movies from Netflix, Wii owners need a broadband Internet connection, a Netflix unlimited membership and a Netflix instant streaming disc for the Wii console, which they can order at www.netflix.com/wii. The discs will be delivered for free by first-class mail, generally one business day after they are requested.

Using a Wii, a Netflix subscriber can browse movie and TV choices, which are organized in categories based on his personal preferences, his queue, as well as new arrivals and genres.

Throughout the last few years, video streaming has become increasingly common as Netflix, Blockbuster Inc. and Amazon.com Inc. have signed deals with hardware manufacturers that allow consumers to stream content from web sites to TVs and other devices. Netflix already can transmit digital content to Blu-ray disc players and Internet-enabled TVs from LG Electronics, Blu-ray disc players from Samsung and Best Buy’s Insignia brand, digital video players from Roku and TiVo, and both the Sony PlayStation 3 and Microsoft’s Xbox 360 game consoles.

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