April 21, 2010, 4:17 PM

Belk fashions a social media strategy with Facebook and Twitter

Belk Inc. has launched a Facebook page and a Twitter feed, dubbed Belk Fashion Buzz. The new online venues, the retailer says, are part of the company’s social media strategy designed to inform, engage and increase dialogue with customers and associates.

Belk Inc. is getting into the social marketing game.

It has launched a Facebook page and a Twitter feed, dubbed Belk Fashion Buzz. The new online venues, the retailer says, are part of the company’s social media strategy designed to inform, engage and increase dialogue with customers and associates.

“Social media is an essential component of a company’s communications arsenal today,” says Ivy Chin, senior vice president of e-commerce. “Our Facebook page provides immediate and timely opportunities for Belk to engage our audiences in an open dialogue. By forging an exchange of real-time information, we will be able to share our story and create consumer relationships that provide valuable feedback and interaction.”

Belk’s Facebook page provides information on the latest fashion trends, product launches, and details of upcoming special events and sales promotions. Its interactive elements include product surveys and fan comments. For a limited time, shoppers who become a fan on the Facebook page receive a 20% off coupon. Arlene Goldstein, Belk’s vice president and fashion director, is handling the Twitter feed with fashion commentary.

The Facebook page of Belk, No. 359 in the Internet Retailer Top 500 Guide, also features a Wedding Registry tab linked to the Belk.com wedding registry pages to enable customers to create or find a Belk gift registry.

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