April 20, 2010, 4:22 PM

New IRCE workshop will explore women’s role in e-commerce

The status of women in e-commerce will be the focus of an evening workshop that’s just been added to the agenda of the Internet Retailer Conference & Exhibition at McCormick Place West in Chicago June 8-11. Registration is now open for Women in E-Commerce 2010: Challenge and Opportunity, June 10, 5:00 to 8:30 p.m.

The status of women in e-commerce will be the focus of an evening workshop that’s just been added to the agenda of the Internet Retailer Conference & Exhibition at McCormick Place West in Chicago June 8-11. Registration is now open for Women in E-Commerce 2010: Challenge and Opportunity, June 10, 5:00 to 8:30 p.m.

The workshop, a special meeting of the professional organization Women in E-Commerce co-sponsored by Internet Retailer and consulting firm FitForCommerce, will feature a panel of leading women in the industry who will share their experiences and perspectives on what it takes for women to advance in e-commerce. There will also be a presentation on the results of an Internet Retailer survey of women in the industry that offers perspective on women’s professional status in e-retailing and e-commerce technology companies.

Panelists will bring a broad range of industry experience. They include:

  • Andrea Gulli, vice president of e-commerce at New York & Company, who’ll talk about her multichannel merchant career path;
  • Susan Aplin, CEO of Bambeco.com, whose experiences in business auditing and traditional retail led to the launch of her own online retail company;
  • Shirley Tan, director of e-commerce at AmericanBridal.com, who’ll talk about how the entrepreneurial path allowed her to start her own company and eventually sell it to a larger concern; and
  • Esther Steinfeld, marketing manager at Blinds.com, who’ll discuss the under-30 perspective on the opportunities and challenges for women in e-commerce.

Reporting on the Internet Retailer survey of women in the industry will be Mary Wagner, senior editor, conferences. The panel discussion will be moderated by FitForCommerce CEO Bernardine Wu.

Panelists will also participate in roundtable discussions with workshop attendees about what can be done by individuals, as well as at the company and industry level, to encourage the professional development of women in e-commerce.

The registration fee of $75 includes appetizers, cocktails, coffee and dessert. Registration for the Women in E-Commerce 2010: Challenge and Opportunity workshop is available online at http://irce.internetretailer.com/2010/women-in-ecommerce/ and also will be available on-site at the conference.

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