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GSI Commerce has appointed Jim MacIntyre to lead its global e-commerce technology and services business and Chris Saridakis to oversee marketing services.
GSI Commerce Inc. has appointed industry veterans Jim MacIntyre to lead its global e-commerce technology and services business and Chris Saridakis to oversee marketing services.
MacIntyre has been a special technology advisor to GSI Commerce chairman and CEO Michael Rubin since May 2009. “For the past year he has been instrumental in crafting GSI’s long-term product and service strategy and I know he will provide a relentless focus on innovation, product leadership and client satisfaction that will continue to fuel our growth,” Rubin says.
MacIntyre succeeds Stephen Gold as the company’s top technology officer. Gold has been corporate chief technology officer since last October and has also held the titles of executive vice president and chief information officer since February 2005. Gold will remain with GSI as an executive vice president supporting Rubin on multiple initiatives.
Prior to GSI, MacIntyre was a senior executive or director at several companies. He was co-founder and chief executive of web analytics company Visual Sciences until Omniture Inc. acquired the company in 2008. Adobe Systems Inc. has since acquired Omniture.
“I’m excited to step into a role at GSI where I can drive product innovation and service delivery and help GSI capitalize on its global market opportunity through the next era of its growth,” MacIntyre says.
GSI has appointed Saridakis as CEO of its marketing services segment, which contains the e-Dialog e-mail marketing services business, online marketing firms TrueAction and Pepperjam and the brand marketing business Silverlign.
“Marketing services represents a tremendous opportunity for GSI with the dramatic shift of marketing dollars moving from traditional channels to online,” Rubin says. “Given the enormous void that currently exists in the online industry for an end-to-end marketing services company, I am looking forward to having Chris build this segment into the global leader in the space. Our e-commerce clients-and the industry as a whole-are becoming more sophisticated when it comes to interactive marketing.”
The marketing services unit had revenue of $127.6 million in 2009 and has about 800 employees, GSI says.
Saridakis joins GSI from Gannett Co. Inc., an international news media and marketing services company, where he was senior vice president and chief digital officer in charge of Gannett Marketing Services. Prior to his work at Gannett, Saridakis was CEO of PointRoll, a digital marketing agency that is now part of Gannett, and senior vice president and general manager of the Global TechSolutions division of digital marketing services company DoubleClick, which is now a part of Google Inc.