In its second-largest acquisition, Amazon buys the company for $970 million.
AudienceScience has named Jeff Pullen president and chief operating officer, as well as a member of the board of the online marketing and advertising firm. Pullen has previously held positions at ValueClick and Commission Junction.
AudienceScience has named Jeff Pullen president and chief operating officer, as well as a member of the board of the online marketing and advertising firm.
Most recently Pullen was CEO of US Search, a people search and public records company. Prior to that he was CEO of QFour Digital, which he formed in partnership with GTCR Golder Rauner to pursue acquisitions in the online marketing services sector. Previously, he held several positions at online marketing company ValueClick Inc., which he joined as a result of ValueClick’s acquisition of affiliate network Commission Junction, where he was CEO.
“Jeff Pullen has been instrumental in the success and leadership of many organizations and his addition to our team will mean exciting things for the future of AudienceScience,” says Jeff Hirsch, CEO. “We have grown exponentially in the last year and are in the midst of rapid growth in 2010 as we continue to develop global markets and innovative technologies. I am excited to welcome Jeff to our team to help drive us forward in the coming years.”
In 2009 AudienceScience announced it had secured $20 million in venture capital funding, which it is investing in research and development in its core targeting technology, as well as adding key personnel and international expansion. AudienceScience last year opened three new international offices and hired 30 employees.