April 16, 2010, 12:00 AM

In the lead up to the iPad launch, Apple’s traffic jumped 13% in March

Leading up to the April 3 launch of Apple Inc.’s iPad, Apple attracted 60.98 million visitors in March, a 13% increase from 53.78 million a year ago.

Zak Stambor

Managing Editor

Lead Photo

Apple's iPad

Leading up to the April 3 launch of Apple Inc.’s iPad, Apple attracted 60.98 million visitors, a 13% increase from 53.78 million a year ago.

Leading up to the April 3 launch of Apple Inc.’s iPad, Apple attracted 60.98 million visitors, a 13% increase from 53.78 million a year ago.

The top 10 online hardware manufacturer retail destinations in March with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online, were:

     

  • Apple, 60.98, 53.78, 13%
  • Dell, 12.38, 17.16, -28%
  • Hewlett Packard, 10.37, 23.16, -55%
  • Simplyink, 5.23, 1.30, 303%
  • MagicJack, 3.43, 1.69, 103%
  • Gateway, 2.10, 2.04, 3%
  • Sony Computer Entertainment, 1.92, 1.91, 0%
  • Sun Microsystems, 1.73, 4.06, -57%
  • IBM, 1.66, 2.27, -27%
  • Logitech, .96, 1.78, -46%

     

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top online shopping destinations based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

By length of visit, the top ten online hardware manufacturer shopping destinations in March (hours: minutes:seconds), according to Nielsen Online, were:

  • Kicker, 3:03:48
  • MagicJack, 1:49:12
  • Apple, 1:17:01
  • IBM, 0:44:13
  • DecalGirl, 0:27:23
  • Kellyco, 0:24:31
  • Jawbone, 0:23:05
  • Garmin, 0:21:18
  • ReplaceYourCell.com, 0:20:22
  • Parts Express, 0:17:34

The top 10 retail goods and services segments in terms of online ad impressions (in millions) in March, according to Nielsen data, were:

  • Personal Care, 7,439.02
  • Home Improvement, 3,277.10
  • Books, Movies and Music, 2,931.58
  • Auctions, 2,599.27
  • Misc. Services, 1,267.32
  • Apparel and Jewelry, 1,204.80
  • Domestics, 790.81
  • Electronics, 599.24
  • Events and Tickets, 561.04
  • Grocery, 499.37

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