April 13, 2010, 12:00 AM

Bing’s search queries rose nearly 7% in March from the prior month

Microsoft`s Bing garnered 1.60 billion search queries in March, a 6.7% increase from February, according to online measurement and research firm comScore Inc.

Microsoft Corp.’s Bing garnered 1.60 billion search queries in March, a 6.7% increase from 1.50 billion queries in February, according to online measurement and research firm comScore Inc. But despite the gain, Bing still has a long way to go to catch Google Inc. in the U.S. search query market.

Americans used Google for 10.55 billion of their 23.87 billion queries in March, a 6.2% increase in total queries from 9.93 billion queries in February. Moreover, Google sites accounted for 10.05 billion of the 15.43 billion U.S. core searches in March. That translates into 65.1% share of the core search market, a slight dip from Google’s 65.5% share in February. ComScore does not include searches for mapping, local directories and user-generated video sites in its core search totals.

Meanwhile, Yahoo Inc.’s share of the core search market rose 0.1 percentage point to 16.9% and Microsoft Corp.’s share rose 0.2 percentage point to 11.7%.

In March, the number of total core searches increased 6.6% from 14.47 billion in February to 15.43 billion in March.

Here are the top five U.S. core search entities, with the number of searches (in billions) conducted in March and February, along with the percentage change:

  • Google sites: 9.48, 10.05, 6.0%
  • Yahoo sites: 2.43, 2.61, 7.4%
  • Microsoft sites: 1.67, 1.80, 7.8%
  • Ask Network: .54, .59, 9.3%
  • AOL LLC, .36, .38, 5.6%

 

EBay Inc. saw the most search activity among retail web sites in March with 659 million searches, a 5.6% increase from 624 million in February. Amazon.com Inc. had 226 million searches in March, a 7.6% jump from 210 million in February.

Among social networking sites, Facebook posted 647 million searches, a 48.4% increase from 436 million in February. MySpace recorded 402 million searches, a 3.6% gain from 388 million searches in February.

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