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Best Buy has reached an exclusive agreement with Barnes & Noble to carry the bookseller’s Nook e-reader, beginning April 18. Best Buy will also load Barnes & Noble’s BN e-reader software on select PCs, netbooks, tablets and smartphones.
Best Buy Co. Inc. has reached an exclusive agreement with Barnes & Noble Inc. to carry the bookseller’s Nook e-reader, beginning April 18. Best Buy will also load Barnes & Noble’s BN e-reader software on select PCs, netbooks, tablets and smartphones. Terms of the agreement were not disclosed.
Barnes & Noble is No. 41.
“Best Buy offers a complementary customer base to Barnes & Noble,” says Kevin Frain, Barnes & Noble’s executive vice president of e-commerce operations. The agreement is aimed at increasing gadget-oriented customers’ exposure to both the Nook and the BN e-reader software, says Frain.
The Nook will add to Best Buy’s rapidly expanding e-reader section, which also includes the Sony e-reader. Best Buy also sells Apple Inc.’s iPad, the new tablet computer that can be used to read digital books. Best Buy says it will provide prominent displays-both in-store and online-for the Nook. Those in-store displays include a Nook kiosk where trained staff will showcase the device to customers.
The partnership is Barnes & Noble’s attempt to increase the Nook’s market share in the increasingly competitive e-reader marketplace, says Frain. A recent survey by PriceGrabber, a comparison shopping site owned by Experian, found that 20% of consumers plan to buy Apple’s iPad in the next year, compared to 15% who plan to purchase an Amazon.com Inc. Kindle and 5% who plan to by the Nook.