A Forrester report points out challenges faced by some business-to-business firms working online.
Planning ahead with merchandising and optimal site design and functionality is crucial to a successful holiday shopping season, Greg Teed, vice president of Bath & Body Works Direct, will tell his audience at the Internet Retailer Conference.
Although the big payoff for holiday merchandising programs comes late in the year, success is determined through the planning that takes place by early summer, says Greg Teed, vice president, finance, merchandise planning, operations/logistics, at online retailer Bath & Body Works Direct.
“Strong planning for your holiday program is critical for success, and merchandising and design strategies play a central role,” says Teed. “From world-class gift finders to implementing and optimizing key site functionality, merchandising and design tactics can make the difference between stellar holiday results and a lump of coal at bonus time.”
Teed will join Shannon Glass, vice president, creative and web operations, at Bath & Body Works, and Jeff McCall, senior vice president, strategy services, at GSI Commerce Inc., in a session entitled What you need to do to get ready for holiday shopping 2010. To help retailers better carry out such planning, Teed, Glass and McCall will present a best practices blueprint for jumpstarting a successful 2010 holiday program.
Why the editors asked Greg Teed to speak:
Greg Teed launched Bath & Body Works` e-commerce site in 2005. Today, the site generates sales of over $100 million per year. He is involved in all aspects of site management and is in charge of finance, merchandise planning and operations/logistics for Bath & Body Works Direct. In addition, he manages Bath & Body Works’ relationship with GSI Commerce Inc., its third-party provider of technology services and distribution.