April 6, 2010, 12:00 AM

Affiliate marketing firms combine as Schaaf acquires PartnerCentric

Schaaf Consulting has acquired PartnerCentric, combining two companies that manage affiliate marketing programs for retailers and other e-commerce companies.

 

Two companies that manage affiliate programs for retailers and other e-commerce companies are joining forces as Schaaf Consulting announced today it would acquire PartnerCentric Inc. The purchase price was not disclosed.

The new company will be called Schaaf-PartnerCentric. It will be based in Los Angeles and led by Schaaf Consulting CEO Brook Schaaf who founded the firm in 2006 with his brother Forrest. PartnerCentric founder and president Linda Woods will remain with the company as a strategic advisor.

“We are excited to leverage the powerful combination of our two companies for the benefit of our clients, our partners and our industry,” Brook Schaaf says. "We will be able to bring best practices of two great companies to the affiliate programs we manage and will continue to deliver innovative, indispensable program management.”

Schaaf’s clients include multichannel retailer Shoes.com, No. 162 in the Internet Retailer Top 500 Guide, a subsidiary of Brown Shoe Co.

PartnerCentric’s clients include the eBay Partner Network of sites that drive traffic to eBay and to merchants that sell on eBay, as well as online lender Quicken Loans. Woods founded PartnerCentric in 2004 after working at affiliate marketing network Commission Junction. The company was founded in Santa Barbara, CA, but relocated to Chestertown, MD, last fall.

"PartnerCentric`s team of affiliate managers has helped us develop our existing and potential publisher base by working closely with publishers to optimize their sites using our Quality Click Pricing model,” says William Martin-Gill, director of Internet marketing at eBay “They have also opened our affiliate channel to non-traditional publishers.”

“I have been working with Schaaf Consulting since 2007, and I haven’t been this impressed since my best friend’s boyfriend tried to kiss me at prom,” says Kate Runyon, Internet marketing coordinator at Moosejaw. “Maybe that didn’t come out right but you probably get it.”

Eoin Comerford, vice president of marketing at Moosejaw Mountaineering, is speaking at the Internet Retailer Conference & Exhibition, June 8-11 in Chicago, in a session entitled Mobile marketing: Using short messages to build Internet retail sales.

 

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