April 2, 2010, 12:00 AM

eMusic tunes in on a new loyalty program

The digital music e-retailer has launched a new loyalty program that engages consumers with opportunities to meet rock stars, win trips and concert tickets, and get discounts on music player accessories as well as recordings.

Zak Stambor

Managing Editor

Digital music retailer eMusic.com Inc. has introduced a new online loyalty program that engages consumers with opportunities to meet rock stars, win trips and concert tickets, and get discounts on music player accessories as well as recordings.

“This is just the beginning, and we will be listening closely to our members as we continue to build and develop the program,” says chief marketing officer Lee Nadler.

Among the perks available through the eMusic A&R; Access + Rewards program are chances to win a dinner with the musical group Shout Out Louds coinciding with a May concert in Boston and tickets to a concert at New York City’s Apollo Theater featuring Sharon Jones and the Dap-Kings.

The rewards program also offers price discounts at MusicSkins.com, a retailer of vinyl coverings for mobile phones and music players imprinted with images of musicians, and at Kensington.com, which sells computer accessories. The program also offers discounts on tickets to the Rock and Roll Hall of Fame and Museum in Cleveland and to concerts sponsored by Rock the Earth, an organization that supports the protection of the earth’s natural environment.

EMusic, eMusic, No. 153 in the Internet Retailer Top 500 Guide, also recently added to its roster of music labels Sub Pop Records, whose catalog includes music from such artists as Nirvana, the Fleet Foxes and Iron & Wine.

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