March 31, 2010, 12:00 AM

Redcats USA counted on its core customers to grow e-commerce in 2009

An uptick in business from it plus-size women’s apparel brands drove web sales higher at Redcats USA in 2009. For the year, e-commerce revenue increased 15.9%.

Mark Brohan

Research Director

Lead Photo

An uptick in business from it plus-size women’s apparel brands drove web sales higher at Redcats USA Inc. in 2009.

For 2009, Redcats, No. 34 in the Internet Retailer Top 500 Guide, reported:

  • An increase in web sales of 15.9% to $714.9 million from $616.9 million in 2008.

“Redcats is in the throes of an in-depth transformation from a catalog sales group to an international group of multichannel brands capitalizing on the development of the web,” says Redcats Group CEO Jean-Michel Noir. “Internet sales of plus-size brands were the driving force behind the growth of Redcats USA, upheld by a reputation built on its long-established brands.” Redcats Group, which oversees Redcats USA, did not break out total sales for its U.S. business unit.

 

Though it didn’t get into specific numbers, Redcats USA, which in February appointed Sylvain Desjonquères as president and CEO to replace Eric Faintreny, also reported:

  • 57.5% of all housewares and home furnishings sales were generated online in 2009.
  • 72.0% of sporting good sales were generated online at The Sportsman`sGuide.com and TheGolfWarehouse.com last year.

“This evolution is illustrated by the weight of the Internet channel, as well as an increasing focus on product design in the fields of apparel, household linen and furniture,” says Noir. “Redcats USA is accompanying this evolution by adopting a more dynamic, reactive and web-oriented model.”

 

In addition to its sporting goods web site, Redcats USA also operates Avenue.com, WomanWithin.com, Roamans.com, JessicaLondon.com, Kingsize.com, BrylaneHome.com and OneStopPlus.com.

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