March 31, 2010, 12:00 AM

eBay tries a new tack

(Page 3 of 3)

For instance, a shopper using eBay’s current search has to click through five separate pages to narrow a search for an item like a new Apple 16GB iPhone. Using eBay’s new streamlined search-available in Garden by eBay-the shopper can hover over categories and narrow the search on a single page.

Shoppers can also choose whether to view items as a gallery or list, and view a side-by-side comparison of fixed-price and auction sales. They can also get item details, such as a seller’s name, and the item’s price and shipping cost, without leaving the page.

Garden by eBay is a good start-but eBay’s work isn’t done, says Wingo of ChannelAdvisor. “There are important pieces of information, like knowing who your seller is or when the item expires, that aren’t immediately evident when you search,” he says. “It’s not quite there, but it’s a step in the right direction.”

And going in the right direction is a good start for eBay. The changes it’s implemented don’t guarantee smooth sailing, but at least eBay seems to know where it’s headed.

zak@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Tony DiCostanzo / B2B E-Commerce

B2B e-commerce in a B2C world

Companies that sell online to other companies can learn a lot from looking at the ...

FPO

Vebeka Guess / E-Commerce

Three online shopping trends to note this holiday season

Lessons from the 2013 holiday season point the way for effective marketing tactics in the ...

Advertisement