SAN MATEO, Calif., March 24, 2010 – Coremetrics, the leader in marketing optimization, today announced that HarperCollins Publishers, one of the world’s leading English-language publishers, has selected Coremetrics Analytics™, Coremetrics LIVEmail™, and Coremetrics Explore™ marketing optimization solutions to deliver a highly customized experience to its customers. With the intelligence gleaned from the Coremetrics Continuous Optimization Platform, HarperCollins will be able to significantly improve the experience for its customers looking for their titles online.
“HarperCollins has always looked for new ways to employ technology to help generate additional business opportunities. On the publishing side, we were the first publisher to use point of sale data in our operations, to digitize our content, and create a global digital warehouse,” said Carolyn Pittis, SVP, Global Author Services at HarperCollins. “With Coremetrics’ help, we’ve now upgraded our ability to see consumer interactions with our global websites in new more actionable ways. This insures we can provide the best available engagement information and context to our publishing groups and to the authors they serve.”
Coremetrics Analytics features:
Coremetrics LIVEmail enables marketers to:
Coremetrics Explore can increase visitor acquisition, conversion and retention rates with:
“HarperCollins’ extensive catalogue gives them a wealth of data to work with, as well as opportunities to maximize the time customers spend on the site,” said Jeff Schmidt, vice president of sales, Coremetrics. “With Coremetrics, HarperCollins can deepen its relationship with customers, both online and offline, anticipate their future buying decisions and deliver appropriate content to each customer every time they visit HarperCollins.com.”
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ integrated marketing optimization solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company’s solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.
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