March 26, 2010, 12:00 AM

Attenda delivers new SaaS Cloud platform for Onboard Retail Solutions

Zak Stambor

Managing Editor

London – March 23rd, 2010 – Attenda Limited, the Always On Managed Services company, today announced that Onboard Retail Solutions® has signed a three year contract with Attenda to manage the multi-tenanted infrastructure for its SaaS application delivery.

Onboard Retail Solution is part of the BOM Group, a specialist software developer and IT solutions provider for police forces, government departments, onboard retailers and other large enterprises. Onboard Retail Solutions provides onboard retail technology solutions for the airline, rail and ferry industries, with a mission to help airlines, train operators and ferry companies to dramatically increase ancillary revenue by combining technology solutions with retail knowhow, to streamline the onboard retailing process.

Attenda was selected by Onboard Retail Solutions as its SaaS hosting provider, in a competitive tendering process, to enable the business to provide both an on-premise and SaaS deployment option for its retail application. The company wanted to ensure that it not only remained focused on its core business activities, but also that it could benefit from the increased availability, scalability and enhanced security that Attenda would deliver.

As Dan Hayter, Sales Director, Onboard Retail Solutions comments, “We were being driven by our clients to offer a highly available, secure hosted SaaS deployment option for our retail application, but we did not have the required infrastructure skills and resources in-house to manage a multi-tenanted SaaS infrastructure environment.”

Attenda is providing Onboard Retail Solutions with a fully managed retail back office platform, for centralised management of onboard retail transactions made by handheld terminals on aircraft, trains and ferries. The solution utilises Attenda RTI Cloud computing platform, providing enhanced scalability and agility as Onboard Retail Solutions targets larger higher profile organisations, to continue to grow its client base. The Attenda RTI Cloud computing platform delivers rapid platform scalability, providing Onboard Retail Solutions with greater business agility and reducing the time to deploy new client implementations.

As Hayter concludes, “By partnering with Attenda we can extend our market reach, providing much higher levels of scalability and security than our in-house infrastructure solution could offer, and with the additional capability to provide a cost effective DR option when this is required by our clients.”

About Attenda Limited
Attenda (www.attenda.net), the Always On Managed Services company, manages those vital applications that every business relies upon today to function effectively allowing our clients to selectively outsource their IT operations and re-focus on using IT to add strategic value to their business.

Through a commitment to operational excellence, we manage, secure and optimise the performance of their applications, irrespective of the physical location of the infrastructure.

With over 10 years` investment into Attenda M.O., Attenda`s operations platform, we provide the people, process and technology to deliver exceptionally high service levels, but at a cost that is amortised across Attenda`s entire client base - currently 134 of the UK`s leading companies.

The company enjoys substantial financial backing, the industry`s leading accreditations and an unrivalled portfolio of clients including bmi, Christian Aid, easyCar, Microsoft, NHS, Princes, St. James’s Place and Travelodge.

Attenda is ISO9001, ISO27001 and ISO20000 accredited, an HP SP Signature Partner, a Microsoft Gold Certified Partner, a SAP Adaptive IT Hosting Provider and a SunTone accredited managed service provider. Attenda is one of only seven companies to have been ranked in the UK`s Sunday Times ARM Tech Track 100 for three consecutive years. It was voted Best Managed Services Provider by Data Centre Europe Awards for both 2007 and 2008, VMware’s EMEA Hosting Partner of the Year 2008 and 2009 and VMware’s EMEA and Global Service Provider Partner of the Year 2010.

For further details, visit www.attenda.net or contact Attenda Corporate Communications
Simon Hansford +44 (0)1784 211100
simon.hansford@attenda.net

About Onboard Retail Solutions

About Onboard Retail Solutions®, UK, based Onboard Retail Solutions® helps airlines, rail and ferry operators to maximise ancillary revenues by combining the latest POS technology with its onboard retail management platform and over 14 years of knowledge and experience to increase onboard sales whilst controlling operating costs.

The company`s onboard retail solution enables over 30 airline and rail customers worldwide, including Air Arabia, Air Europa, Cyprus Airways, Etihad Airways, eurostar, Flybe, Monarch Airlines, Malaysia Airlines, National Express Railways, Renfe, Royal Air Maroc, SAS, Spanair, Thalys, Thomson Airways and TUIfly Nordic to offer a better onboard service to their customers whilst generating additional revenue for their shareholders.

For more information please email info@onboardretail.com
Rowena Holland
Essential Communications
Tel: +44 (0) 1883 622748
Fax: +44 (0) 1883 626219
Mob: + (0) 7710 219784
www.essentialcommunications.org

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