Sports memorabilia marketer Dreams Inc. has announced a deal with NBC Sports to manage the network’s online store, Shop.NBCSports.com.
The new store features both team- and NBC Sports-branded apparel and products. The previous incarnation of the NBC Sports online store only featured NBC Sports-branded goods.
The deal marks the first partnership with a television network for Dreams, which operates FansEdge.com, No. 217 in the Internet Retailer Top 500 Guide, and other sports e-commerce sites.
“NBCSports.com`s strong sports audience and Dream`s superior sports e-commerce platform are a perfect match to deliver both licensed and branded products to the Internet sports marketplace," says Rick Cordella, NBC Sports Digital general manager.
Terms of the deal were not disclosed.
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