March 24, 2010, 12:00 AM

E-retailer will manage a web store with NBC Sports

Dreams Inc. has announced a deal with NBC Sports to manage the network’s online store, Shop.NBCSports.com.

Zak Stambor

Managing Editor

 

Sports memorabilia marketer Dreams Inc. has announced a deal with NBC Sports to manage the network’s online store, Shop.NBCSports.com.

The new store features both team- and NBC Sports-branded apparel and products. The previous incarnation of the NBC Sports online store only featured NBC Sports-branded goods.

The deal marks the first partnership with a television network for Dreams, which operates FansEdge.com, No. 217 in the Internet Retailer Top 500 Guide, and other sports e-commerce sites.

“NBCSports.com`s strong sports audience and Dream`s superior sports e-commerce platform are a perfect match to deliver both licensed and branded products to the Internet sports marketplace," says Rick Cordella, NBC Sports Digital general manager.

Terms of the deal were not disclosed.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement