Partnership Gives Visitors to NBCSports.com Access to Full Line of Licensed Sports Products
New York and Plantation, FL. – March 23, 2010 - Dreams, Inc. (NYSE AMEX:DRJ) the vertically integrated leader in the licensed sports products industry, has partnered with NBC Sports, to manage NBCSports.com’s online store, Shop.NBCSports.com
“We are thrilled that our proven e-commerce platform has been embraced by a television network powerhouse such as NBC Sports as a way to offer sports fans quality products through their web site,” said Bates. “Combined with our industry recognized customer service and endless assortment of licensed goods, Shop.NBCSports.com
“NBCSports.com`s strong sports audience and Dream`s superior sports e-commerce platform are a perfect match to deliver both licensed and branded products to the Internet sports marketplace," said Cordella.
Shop.NBCSports.com includes a full line of licensed sports products from sweatshirts, jerseys, hats and footwear to tailgating necessities, including yard signs, grill covers and towels. In addition, the site offers a select line of NBC Sports branded apparel.
The deal marks Dreams Inc.’s first partnership with a television network. This venture follows on the success of other top-tier clients including the NCAA Football, the Philadelphia Eagles, AOL, USA Today and Sporting News.
DREAMS, INC. trades under the ticker symbol: NYSE Amex: DRJ
www.Dreamscorp.com
Dreams, Inc. Investor Relations Contact Info:
David M. Greene, Senior Vice-President
Phone: 954-377-0002
Fax: 954-475-8785
dgreene@dreamscorp.com
Public Relations for Dreams, Inc.:
Boardroom Communications
Caren Berg and/or Jennifer Clarin
Phone: (954) 370-8999, Fax: (954) 370-8892
Email: cberg@boardroompr.com
NBC Sports Communications
Adam Freifeld, Senior Director, Communications
Phone: (212) 664-6772
Email: adam.freifeld@nbcuni.com
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