March 23, 2010, 12:00 AM

BBQ Pro Shop relaunches its web site on an open source platform

BBQ Pro Shop, an online retailer of grills, sauces, utensils and accessories, has relaunched its web site using the open source Magento e-commerce platform.

BBQ Pro Shop, an online retailer of grills, sauces, utensils and accessories, has relaunched its web site using the open source Magento e-commerce platform.

Yahoo Stores had hosted the site since its founding in 2006. The move to Magento will enable bbqproshop.com to more easily install plug-ins from other technology vendors and offer promotions and other features, site co-founder Jeff Belmonti says.

“Magento allowed me to skin the site and pack it with features that people look for today,” he says. “Customers can register and log in to rate products and share feedback, tips and recipes with each other. Now we can manage promotions-cross-sell, upsell and recommend products-and offer a better variety of shipping and payment options.”

With open source software, the underlying source code is free and can be modified by anyone. Magento was developed by Varien, which offers a free pared-down version and charges for a more robust professional version of the software and for support and integration work.

BBQ Pro Shop designed and implemented its updated site with Lyons Consulting Group. The work took 90 days and cost $7,000, Belmonti says. A Lyons spokeswoman says the cost reflects a "friends and family" deal for the site, and that the work involved no back end integration and little design work. Typical costs for such a project would be five or six times as much, the spokeswoman says.

Lyons Consulting Group will be exhibiting at the Internet Retailer Conference & Exhibition.

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