Major European hotel chain attracted by improved financial performance delivered by revolutionary web-based application
CHICAGO/BERLIN (ITB, March 11, 2010) - TRAVELCLICK®, the market leader in hotel e-commerce solutions, today announced that Leonardo Hotels is the first major European chain customer for its new Hotelligence360™ business intelligence solution. With 60 hotels across major cities in Germany, Belgium, Switzerland, and Israel, Leonardo Hotels, managed by Fattal Hotels, is adopting the new application across its properties. The intuitive solution will offer the hotel group a complete historical and forward-looking view of their performance versus their competitors’, providing a new way to source customers, improve financial performance, and maximize profit.
Leonardo Hotels adopted the application in a drive to further penetrate existing markets and capture new opportunities-initially focusing on Global Distribution System business and extending to other channels. Armed with an ambitious growth plan, the company required an offering that would help it expand into new cities and regions by presenting intelligence in a highly insightful and usable way. With Hotelligence360, the chain is able to analyse and extract knowledge that will translate into bookings growth on both the property and chain levels.
Launched in January of this year, Hotelligence360 is an integrated, multi-channel reservation, rate, and marketing intelligence application. It is the latest addition to TRAVELCLICK’s business intelligence suite of products, which includes RateVIEW™, TRAVELCLICK’s rate-shopping tool, and SearchVIEW™, an application that enables hoteliers to understand how online consumers view their hotel.
“This application will be invaluable in helping us realize our growth plans across the Europe, competing on the same level as the mega chains and expanding into franchise operations,” said Shay Raz, Director of Revenue and Development for Leonardo Hotels/Fattal Hotels Europe. “Hotelligence360’s dashboards, alerts, and guided analytics will not only deliver data; they will convert data into knowledge for informed decisions that fuel our growth strategy and boost portfolio performance. The application is fast, easy to use, and highly intuitive--making paper-based reports obsolete. TRAVELCLICK has truly delivered the next generation in business intelligence.”
In addition to using the Hotelligence360 Property Edition in 60 hotels, the chain’s corporate office is implementing the Enterprise Edition, designed for hoteliers managing multiple properties and requiring complete cross-portfolio brand management and analysis.
With more than 40,000 users of its intelligence products, TRAVELCLICK has a deep understanding of the value of information and how it can be used to enhance market and financial performance. All users of Hotelligence360 will benefit from an easy-to-understand, interactive dashboard, with an alert system that will surface key issues to the user’s dashboard, email, or mobile device-enabling quick action. Hoteliers can forecast future trends and predict shifts in consumer patterns before they occur. Hotelligence360 also provides the ability to monitor hotel performance against competitors for multiple competitive sets, giving users a clear competitive advantage.
“As Leonardo Hotels pursues their goals for expansion, Hotelligence360 will be a crucial tool,” said Jan Tissera, President of TRAVELCLICK International. “We’re excited to be working with such a fast-growing operation who sees data not as a commodity, but as a strategic asset that can be leveraged for competitive advantage-in their markets and beyond.”
About TRAVELCLICK, Inc.
TRAVELCLICK (www.travelclick.net), the leader in hotel ecommerce solutions, provides a continuous flow of high-value online bookings to hotels worldwide. A uniquely comprehensive one-stop solution, TRAVELCLICK offers business intelligence, distribution, and digital marketing solutions delivered with personal attention and local market expertise. With revenue optimisation experts in every global market, we help our clients make better business decisions, generate greater demand from the right mix of channels, convert more shoppers to high-value guests, and increase revenue and profitability. Serving the hospitality industry since 1999, TRAVELCLICK has more than 15,000 customers in 140 countries with offices in Baltimore, Barcelona, Chicago, Dubai, Houston, Phoenix, Melbourne, Shanghai, and Tokyo. Follow us on www.twitter.com/TRAVELCLICK_INC and www.facebook.com/TRAVELCLICK.
About Leonardo Hotels
Leonardo Hotels is the European division of Fattal Hotels, which was founded in 1998 by David Fattal. The leading hotel chain comprises more than 60 hotels. The Leonardo Hotels chain has been present in Germany since 2007; it currently operates over 30 hotels in Germany, Belgium, Israel and Switzerland and will soon be opening new hotels in other attractive locations in Europe. The company`s head office is in Berlin. For more details on leonardo hotels please visit www.leonardo-hotels.com.
Contact:
Katrina Pruitt-Andrews, TRAVELCLICK +1 410 257 9154
kpandrews@travelclick.net
Katie Moore, GolinHarris
+44 (0) 7818 424757
kmoore@golinharris.com
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