March 15, 2010, 12:00 AM

As the web comes to TV, comScore moves to measure clicks on a new screen

comScore has hired Joan FitzGerald to head up its new foray into measuring consumer interaction with their TVs. It’s part of comScore’s strategy of providing measurement of the three screens consumers increasingly use—computers, mobile phones and TVs.

Zak Stambor

Managing Editor

Web measurement firm comScore has hired Joan FitzGerald to head up its new foray into measuring consumer interaction with their TV sets. It’s part of comScore’s strategy of providing digital measurement of the three screens consumers increasingly employ-computers, mobile phones and TVs.

FitzGerald will have the title of vice president of television sales and business development. She will be responsible for establishing relationships with data providers and clients in the television arena and overseeing the expansion of comScore’s digital measurement products to encompass TV viewing.

She was previously vice president of cross-platform services at Arbitron Inc., a company that specializes in measuring radio audiences. Among other projects, she established Arbitron’s first cross-platform initiative, a collaboration with comScore and web analytics firm Omniture to measure audiences for the NBC TV network’s Winter Olympics programming this year.

“Joan’s reputation for establishing strong customer relationships and expertise in designing cross-media measurement solutions make her an excellent addition to comScore,” says Linda Abraham, comScore chief marketing officer. “We look forward to her playing a key role in expanding comScore’s capabilities in TV measurement so that we can provide our clients with a truly unified view of digital consumer behavior.”

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