March 12, 2010, 12:00 AM

Jay Scannell shows how to jump mobile commerce hurdles

SkyMall’s Jay Scannell will speak at the Internet Retailer Conference about mobile commerce hurdles, such as smaller screen size, navigation requirements and wireless network performance, and ways to overcome those challenges.

Zak Stambor

Managing Editor

Lead Photo

Jay Scannell, Vice President of Information Technology, SkyMall Inc.

The goal in m-commerce is to present an exciting, effective shopping experience on a mobile device. Obstacles, however, include small screens, device navigation requirements and wireless network performance, says Jay Scannell, vice president of information technology at SkyMall Inc., which operates an m-commerce site, mobile app and text messaging program.

Scannell will discuss how to overcome those obstacles and create an effective m-commerce experience at the Internet Retailer Conference & Exhibition in a session entitled Mobile commerce web sites: Colorful, pared-down and easy.

“Analyze what mobile devices your customers are using,” says Scannell. “Are they predominantly iPhone or BlackBerry users? What might the device bring to the table in terms of navigation, screen and keyboard that would warrant you enhancing the customer experience based on the device? Ultimately, the main design thinking is to include simple, effective, clearly defined search with appropriate sorting capabilities, such as by most popular, price and so on.”

Why the editors asked Jay Scannell to speak:
Jay Scannell is a veteran IRCE speaker who is intimately familiar with his topic and always presents material in an engaging and informative way. Scannell joined SkyMall in 1998 and is responsible for all SkyMall`s business units-e-commerce, in-flight catalogs, direct mail and loyalty rewards.

Full details about the conference and registration information are available at IRCE2010.com.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement