March 11, 2010, 12:00 AM

New m-commerce platform answers the call for all smartphones

Siteminis’ m-commerce system optimizes e-commerce sites for viewing on any web-enabled phone without having to create multiple versions of mobile sites. The company has incorporated the requirements and features of 5,000 operating systems, it says.

Katie Evans

Managing Editor, International Research

Mobile commerce technology provider Siteminis Inc. has unveiled, after three years of development and testing, an m-commerce system that optimizes e-commerce sites for viewing on any web-enabled phone without having to create multiple versions of mobile sites.

The company has incorporated into its system the requirements and features of 5,000 operating systems, it says, so that optimization can occur on the fly, as a mobile device is being redirected to m-commerce from a retailer’s primary URL. The Siteminis software resides aside a retailer’s e-commerce platform, pulling content and design elements designated by a retailer from the e-commerce site and piecing them together in a mobile-optimized fashion for display on the type of mobile phone being used by the consumer accessing the site.

Siteminis has 35 retailers in various stages of development and says it will be announcing client launches soon. The system is designed for larger retailers and costs between $100,000 and $200,000.

“Today’s tech-savvy consumers want to shop as well as browse on their phones,” CEO Marci Troutman says. “Siteminis’ mobile-optimized sites are customized to provide retailers and service providers with marketing and branding solutions that keep the brand design consistent, regardless of the cell phone browser or carrier. No mobile consumer is left out.”

Later this year, the technology provider will release a system targeting small to mid-sized businesses that it says will come at a significantly lower price.

 

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement