March 11, 2010, 12:00 AM

New m-commerce platform answers the call for all smartphones

Siteminis’ m-commerce system optimizes e-commerce sites for viewing on any web-enabled phone without having to create multiple versions of mobile sites. The company has incorporated the requirements and features of 5,000 operating systems, it says.

Mobile commerce technology provider Siteminis Inc. has unveiled, after three years of development and testing, an m-commerce system that optimizes e-commerce sites for viewing on any web-enabled phone without having to create multiple versions of mobile sites.

The company has incorporated into its system the requirements and features of 5,000 operating systems, it says, so that optimization can occur on the fly, as a mobile device is being redirected to m-commerce from a retailer’s primary URL. The Siteminis software resides aside a retailer’s e-commerce platform, pulling content and design elements designated by a retailer from the e-commerce site and piecing them together in a mobile-optimized fashion for display on the type of mobile phone being used by the consumer accessing the site.

Siteminis has 35 retailers in various stages of development and says it will be announcing client launches soon. The system is designed for larger retailers and costs between $100,000 and $200,000.

“Today’s tech-savvy consumers want to shop as well as browse on their phones,” CEO Marci Troutman says. “Siteminis’ mobile-optimized sites are customized to provide retailers and service providers with marketing and branding solutions that keep the brand design consistent, regardless of the cell phone browser or carrier. No mobile consumer is left out.”

Later this year, the technology provider will release a system targeting small to mid-sized businesses that it says will come at a significantly lower price.

 

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