J.C. Penney reshuffles its e-commerce leadership

J.C. Penney Co. Inc. has named Nancy Love, vice president for planning and allocation for the retailer’s men’s division, as its JCP.com senior vice president. She reports to Mike Boylson, chief marketing officer.

John Tighe, who previously held the position, was promoted to senior vice president and general merchandise manager of the retailer’s home division.

J.C. Penney, No. 15 in the Internet Retailer Top 500 Guide, says that Tighe will serve on the company’s executive board. He also will oversee web content for the home division, says a company spokeswoman.

J.C. Penney hired Tighe in 2002. Most recently, he had overseen strategy and business planning for the retailer’s web site.

For two years web sales have remained flat for J.C. Penney. The retailer said results for the fourth quarter of 2009 showed a 4.3% year-over-year increase in web sales, but J.C. Penney did not release specific numbers.

Nick Bomersbach, J.C. Penney vice president, e-commerce, will be speaking at the Internet Retailer Conference & Exhibition, June 8-11 in Chicago, in a session entitled Making YouTube & social video work for you.