March 5, 2010, 12:00 AM

Best Buy remains most trafficked computer retail destination

Best Buy was the most-visited site among computer and consumer electronics retail destinations with 19.70 million visitors in January, a 13% increase in year-over-year traffic.

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Best Buy was the most-visited site among computer and consumer electronics retail destinations with 19.70 million visitors in January, a 13% increase in year-over-year traffic.

The top 10 multi-category computers and consumer electronics retail destinations in January with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online, were:

 

  • Best Buy, 19.70, 17.43, 13%
  • Newegg.com, 5.54, 4.87, 14%
  • eBay Electronics, 5.27, 6.85, -23%
  • Gamestop.com, 4.73, 3.30, 43%
  • Geeknet, 4.26, 6.33, -33%
  • TigerDirect.com, 3.96, 4.89, -19%
  • Optimum Store Online, 3.32, 3.46, -4%
  • eBay Computers, 2.52, 3.72, -32%
  • Sony, 2.20, 2.85, -23%
  • Sony Electronics, 1.97, 1.80, 9%
  • Circuit City, 1.73, 10.91, -84%

 

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top online shopping destinations based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

By length of visit, the top nine online hardware manufacturer shopping destinations in January (hours, minutes:seconds), according to Nielsen Online, were:

 

  • Sling Media, 2:31:39
  • Optimum Store Online, 0:56:25
  • Audiogon, 0:47:11
  • MailFrontier, 0:41:35
  • Tyco Electronics, 0:40:17
  • Insight, 0:31:57
  • WinCustomize, 0:27:39
  • Sony Electronics, 0:21:27
  • Onecall.com, 0:15:29

 

The top 10 retail goods and services segments in terms of online ad impressions (in millions) in January, according to Nielsen data, were:

 

  • Netflix Inc., 9,686.77
  • Mia`s Therapeutic Massage, 2,824.36
  • Groupon, 2,798.35
  • eBay Inc., 852.15
  • Blockbuster Inc.,807.31
  • StubHub.com, 444.80
  • InterActiveCorp, 339.09
  • J.C. Penney Company Inc., 333.58
  • Mate1.com, 325.83
  • For10cents Inc., 311.08

 

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