March 4, 2010, 12:00 AM unveils Facebook and iPhone applications

Both apps help customers envision framed artwork as it would appear on their own walls, then share those visions with friends and family to gather opinions.

Paul Demery

Managing Editor, B2B E-commerce Inc. is making simultaneous moves into the social and mobile realms with the release of two new applications, one for Facebook and one for Apple Inc.’s iPhone and iPod Touch.

The MyFrameShop application for Facebook helps customers frame personal photos. Facebook users can access MyFrameShop and upload personal photos from their computers or from their Facebook, Picasa or Flickr accounts to the application. They can then custom-frame a selected photo by choosing from hundreds of molding and mat combinations. The application, built in-house, also enables a consumer to preview selections against photos of any of her walls saved in her My Walls gallery in her account. MyFrameShop allows users to share their framed photographs with others on the social network and link to to make a purchase.

The new iPhone app from, No. 99 in the Internet Retailer Top 500 Guide, enables customers to take a photo of the wall area they wish to decorate and upload it to a personal My Walls gallery on They can then select their favorite artwork by browsing the catalog of wall art directly from their iPhones and see the artwork framed. The finished artwork then appears in the user’s wall photo, to create a preview of how it will look when hung. Customers can share framed art images via e-mail or Facebook with friends or family to get opinions. To purchase art, customers link from the app, built in-house, to

“’s iPhone and Facebook apps allow our customers to discover, design and visualize wall art in a whole new way and provide a level of convenience, accessibility and personalization,” says Geoffroy Martin, CEO.



Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...