March 3, 2010, 12:00 AM

ColdwaterCreek.com delivers the fastest February response time

ColdwaterCreek.com gave shoppers the fastest high broadband access time among large web retailers in February, says Gomez.

Bill Briggs

Senior Editor

ColdwaterCreek.com gave shoppers the fastest high broadband access time among large web retailers last month, says Gomez, the web performance division of Compuware Corp. In February, ColdwaterCreek.com produced a high broadband response time of 6.20 seconds.

Dell.com had the next best response time with 7.50 seconds, followed by Amazon.com (8.68 seconds), QVC.com (8.97 seconds) and AmwayGlobal.com (9.06 seconds). ColdwaterCreek.com also turned in the fastest web site response time for shoppers using a low broadband connection at 16.68 seconds. Dell.com was the next fastest at 21.65 seconds.

In February, a shopper with a high broadband connection could access a top retailer’s web site in an average time of 12.25 seconds, compared with 34.18 seconds for a low broadband connection and 65.91 seconds for dial-up.

How big retailers measure up on response time (in seconds)
Retailer
High Broadband
Low Broadband
Dial Up
ColdwaterCreek.com
6.20
16.68
40.50
Dell.com
7.50
21.65
48.72
Amazon.com
8.68
21.73
47.19
QVC.com
8.97
25.86
62.86
AmwayGlobal.com
9.06
23.59
50.42
Williams-Sonoma.com
9.07
26.17
62.98
Scholastic.com
9.18
28.09
61.34
Netflix.com
9.27
27.73
65.37
Staples.com
9.32
30.68
58.51
MusiciansFriend.com
9.67
27.84
62.14
CDW.com
9.90
25.79
53.11
Overstock.com
10.17
31.68
59.67
OfficeDepot.com
10.42
29.69
65.14
Nordstrom.com
10.67
34.32
65.82
Chadwicks.com
10.76
27.50
60.16
LLBean.com
10.80
34.41
64.74
Zappos.com
10.89
28.19
59.78
JCPenney.com
10.98
25.46
52.60
Walmart.com
11.01
30.36
64.42
OfficeMax.com
11.09
32.42
66.95
TigerDirect.com
11.17
28.01
63.27
Newegg.com
11.31
27.97
58.27
CircuitCity.com
11.32
30.93
67.89
FootLocker.com
11.32
35.20
65.56
Costco.com
11.50
35.42
72.95
Apple.com
11.58
33.56
69.13
BestBuy.com
11.90
37.94
67.01
BlueNile.com
12.05
33.04
65.16
CompUSA.com
12.24
30.39
63.14
Saks.com
12.47
32.48
67.53
Target.com
12.76
34.15
62.88
Macys.com
12.95
34.82
70.76
HSN.com
13.68
33.53
68.79
VictoriasSecret.com
13.95
39.92
77.49
Buy.com
14.29
45.29
75.40
OrientalTrading.com
14.32
40.21
70.24
Peapod.com
14.81
31.58
50.43
Gap.com
14.85
50.76
82.54
Avon.com
15.07
39.68
78.14
SonyStyle.com
15.16
47.74
71.09
HomeDepot.com
15.43
48.42
84.27
Drugstore.com
15.58
36.28
72.28
NeimanMarcus.com
15.74
40.01
74.76
Toysrus.com
17.23
48.92
83.32
BarnesandNoble.com
17.43
52.55
86.60
1800Flowers.com
17.91
47.96
80.07
Sears.com
18.12
49.74
76.89
HPShopping.com
18.19
44.45
65.39
Benchmark Average
12.25
34.18
65.91

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