ChaCha Search Inc., an advertising-supported mobile search service that answers specific questions posed by users, has launched a new Smart Friend Facebook app that has opened up millions of pieces of question-and-answer content that can be shared on the social network.
ChaCha lets users enter questions via SMS text messages to ChaCha, or 242-242. Users can also file questions by calling 1-800-2-ChaCha to receive answers to virtually any question within minutes on their cell phones. ChaCha, which runs ads targeting searchers’ interests along with the answers, claims to deliver more than 50 million ad impressions each month to more than 2.2 million mobile devices.
By tracking users’ questions, ChaCha also provides advertisers with targeted advertising opportunities. In a recent survey of millions of ChaCha answers to users’ questions, research firm Frost & Sullivan found, for example, that designer jeans attract questions mostly from females, at 83%, compared to only 17% for males.
The survey also found that, a among jeans products, TrueReligion Jeans attracted the most questions among 18-to-24-year-old consumers, at 62%, compared to 20% for Lucky Brand, 11% for the brand 7 for all mankind and 7% for Citizens for Humanity.
“Teens rely on their mobile devices as their primary media and they ask ChaCha over a million questions each day providing insights on their brand attitudes and actions," says Scott Jones, CEO of ChaCha. "Along with the search query and answer string, ChaCha also has insights into other metrics related to the end user-including demographics, location, and device type.