March 1, 2010, 12:00 AM

U.S. web sales grow solidly for QVC.com in 2009

QVC Inc. credits a stronger e-commerce platform and more focused customer service as the prime reasons domestic web sales grew 18% in 2009.

Zak Stambor

Managing Editor

Lead Photo

Mike George, President and CEO, QVC

QVC Inc., a business unit of Liberty Media Corp., credits a stronger e-commerce platform and more focused customer service as the prime reasons domestic web sales grew in 2009.

For the year ended Jan. 10, QVC, No. 11 in the Internet Retailer Top 500 Guide, reported:

  • U.S. web sales increased 18.0% to $1.44 billion from $1.22 billion.
  • Total sales increased 1.0% to $7.37 billion from $7.30 billion.
  • U.S. sales grew 1.4% to $4.98 billion from $4.91 billion.
  • The web accounted for 28.9% of QVC’s domestic sales compared with 24.8% in the prior year.
  • Foreign sales were essentially flat year over year at $2.93 billion.
“QVC`s global market position will be further strengthened in 2010 with the implementation of our technology makeover including our global e-commerce platform, customer relationship and call center management platform and our multimedia infrastructure,” says QVC president and CEO Mike George.

For the fourth quarter QVC also reported:

  • U.S. web sales increased 24.9% to $517.7 million from $414.4 million.
  • Total U.S. sales increased 12.8% year over year to $1.67 billion from $1.48 billion.
  • The web accounted for 31.0% of QVC’s domestic sales compared with 28.0% in the prior year.
  • Total sales, including international revenue, increased 14.1% to $2.43 billion from $2.13 billion in the fourth quarter of 2008.
  • Foreign sales increased year over year 14.7% to $751.0 million from $655.0 million.
"QVC`s fourth quarter results are outstanding," says George. "We grew revenue and profitability at one of the highest rates in the last decade and are showing improving trends in all markets.”

Sales for Liberty Interactive, another e-commerce business unit composed of Provide Commerce, Backcountry.com, Bodybuilding.com, BuySeasons.com, Lockerz and The Right Start, grew 20% to $931.0 million in 2009 from $776.0 million in the prior year.

 

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