Online fashion community Polyvore Inc. has hired former Google executive Sukhinder Singh Cassidy as its CEO.
Polyvore allows users to mix and match images from any Internet retailer to create and publish collages. Those collages can be shared on other social media sites, such as Facebook and Twitter.
“Polyvore represents a place that can help both express our individual passions while discovering and sharing new ones together,” wrote Singh Cassidy, in a post on Polyvore.com’s official blog. “At the meeting place of style, community and commerce we have an extraordinary opportunity to bring inspiration, aspiration and fun back into shopping online.”
Singh Cassidy left Google in April to join venture capital firm Accel as a CEO-in-residence with the goal of joining, or launching, a start-up company. Prior to that, she held a number of positions at Google, including president of Asia-Pacific and Latin America. She has also worked at Amazon.com Inc. and financial services application vendor Yodlee.com Inc.
Polyvore says its users create more than 30,000 collages daily and spend an average of 10 minutes on the site per visit. The site has more than 6 million unique visitors and receives 140 million page views per month.