March 1, 2010, 12:00 AM

Latest and Greatest

(Page 3 of 3)

Wisconsin Dairyland Fudge just started sending e-mails with social network integration. While initial results may be modest, they are promising, and the retailer is convinced they will grow as more customers become familiar with the capability.

For example, the fudge maker sent a Valentine’s Day e-mail campaign on Jan. 28 to 3,400 customers. Twenty-eight customers shared the promotion, which included a link to the e-commerce site, in their social network accounts. Thirty-two social networkers that were friends or family of those 28 customers clicked on the link to the e-commerce site.

Social media and online video are tremendously popular. Site search and order tracking are important tools. As more retailers pull these features and functions into e-mail marketing efforts, and come up with other new ways to push the envelope of e-mail marketing, they are redefining the state of the e-mail art.

bill@verticalwebmedia.com

 

Click Here for the Internet Retailer Guide to E-Mail Marketing

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Will Devlin / E-Commerce

Three simple steps to reducing shopping cart abandonment

Payment options, a shopping cart that holds a customer’s items while she ponders the purchase ...

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

Advertisement