February 25, 2010, 12:00 AM

Mojiva brings the iPad and other tablets into its mobile ad network

Mojiva has been helping advertisers create mobile ads designed for the screens of the iPhone, Android and BlackBerry smartphones, and runs those ads on its ad network. It now will work with the larger format of tablets.

Paul Demery

Managing Editor, B2B E-commerce

Lead Photo

Interest among retailers in mobile advertising is growing. So, too, are the types of mobile devices and the number of consumers accessing the Internet via those devices.

This is why Mojiva, a mobile ad technology firm and mobile ad network, is expanding its offerings to include support for Apple Inc.’s new iPad, the HP Slate, Dell’s Mini 5 and other tablet-style devices.

Mojiva has been helping advertisers create mobile ads designed for the screens of the iPhone, Android and BlackBerry smartphones; those ads then run on Mojiva’s ad network comprised of 1,600 mobile-optimized web site publishers. It now will help advertisers create mobile ads designed for the significantly larger screens of the iPad and other tablets.

“The introduction of the iPad will undoubtedly have a major impact on the mobile marketing industry,” says Dave Gwozdz, CEO of Mojiva. “Increasingly, consumers are making the transition to spending more time on the mobile web than on traditional laptops or desktop computers. These new tablets will only help to further that trend, and create yet another medium for publishers and advertisers to reach people on the go.”

The larger format screens of these devices will allow advertisers to create a rich experience for those interacting with their campaigns, Gwozdz adds. The iPad has a 9.7-inch screen, compared to the 3.5-inch screen on the iPhone.

Content publishers and application developers will be able to take advantage of the larger format to begin experimenting with new ad types, sizes and placements, which should yield higher payouts, he says.

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