February 25, 2010, 12:00 AM

M-commerce offers an entry point into consumers’ decision-making process

Moosejaw vice president of marketing Eoin Comerford will talk at the Internet Retailer Conference & Exhibition about how the multichannel retailer is constantly adapting to the ever-changing field of m-commerce.

Outdoor gear apparel retailer Moosejaw Mountaineering is working on its third generation mobile site in four years. Doing so has been essential to keeping pace with the rapidly-changing field, says vice president of marketing Eoin Comerford.

In a session entitled Mobile marketing: Using short messages to build Internet retail sales June 9 at the Internet Retailer Conference & Exhibition in Chicago, Comerford will detail how and why Moosejaw has focused on keeping pace with mobile commerce.

“Looking at that pace of change and the low conversion rates typically seen on m-commerce, retailers may be tempted to take a wait-and-see approach,” he says. “But those retailers are going to miss out on a key interaction point with their consumers-one that can happen at the early stages of the consideration process that ultimately ends in an e-commerce sale."

Comerford and co-presenter Rodney Joffe, senior vice president and senior technologist for NeuStar, also will address how retailers can create time-focused campaigns that spur consumers to action, how to create relationships with mobile subscribers and how to find a mobile technology vendor.

Why the editors asked Eoin Comerford to speak:
Moosejaw is a leader in mobile marketing and Eoin Comerford oversees marketing for Moosejaw`s two mobile sites, as well as for its web site, seven retail stores and its mail order catalogs. He brings marketing and management perspective to his job. Before Moosejaw, Comerford was president of AJ Prindle, a retailer of auto-related gadgets founded by Ford Motor Co. in 2000.

Full details about the conference and registration information are available at IRCE2010.com

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